To step inside a bespoke tailors is to enter a world where craftsmanship, comfort and creativity quietly take centre stage. At Savile Row Company Custom Made, we’re proud to offer that experience day in, day out. Whether you’re searching for the best tailor in London, looking to try Savile Row bespoke suits for the first time or typing “bespoke tailor near me” into your phone, we’re here to ensure your visit is memorable from start to finish.
Welcome to your guide on exactly what to expect when visiting our store, from the moment you arrive to the moment you leave.
A Warm Welcome to Savile Row Company Custom Made
Formerly known as 40 Savile Row, our store is part of a third-generation family business that has been creating luxury clothing since 1938. Located in the heart of Mayfair — just a short walk from Savile Row — our space reflects the character of the area, surrounded by galleries, tailoring houses and the quieter pace of its side streets. Inside, the atmosphere is calm, welcoming and designed to help you focus on creating your ideal garment.
You’re welcome to visit at any time, but we do recommend booking an appointment (and they're needed for fittings) so we can offer the dedicated, one-to-one attention that our bespoke and made-to-measure services require.
Meet the London Team
Maximilian, Store Director
With more than 25 years spent in luxury retail, Maximilian has fitted an array of high-profile individuals. Royals, presidents and clientele from around the world have come to him for help. Warm, knowledgeable and genuinely passionate about tailoring, he designs our ready-to-wear collection, and he practices what he preaches: his entire wardrobe is made exclusively here at Savile Row Company Custom Made.
Tess, Store Manager
Since 2000, Tess has worked across men’s, women’s and children’s tailoring, offering vast expertise and a keen eye for detail. She’s a lover of simple silhouettes, subtle patterns and innovative fabrics. Customers adore her ability to instantly understand their needs, and to translate personal style into a beautifully designed piece of clothing.
Together, Max and Tess embody the heart of our business: experience, craftsmanship and friendly, honest guidance.
What Awaits You Inside: Comfort, Craft and Conversation
When you walk through our doors, expect to be greeted by friendly faces, expert advice and an atmosphere that strikes the perfect balance between luxurious and inviting.
You’re not just here to buy something. You’re here to create something, and we take that seriously (though never too seriously to skip the biscuits).
Sit down, enjoy a tea, coffee or even a tipple if you prefer, and chat through your ideas with us. Our aim is to cater to your every need, sharing the extensive knowledge we’ve gathered over generations of tailoring. By the time you leave, you’ll feel confident, inspired and excited about your new piece, whether it's a bespoke suit, a made-to-measure shirt or a pair of custom shoes.
A Store Full of Possibilities: Services We Offer
While we’re known as one of the leading Savile Row tailors in London, our services extend far beyond the classic two-piece suit. Here’s what you can explore during your visit:
Bespoke Garments for Men & Women
Immerse yourself in the world of Savile Row with bespoke or semi-bespoke suits, each crafted uniquely for you. With thousands of fabrics and endless styling choices, you have total freedom to design a garment unlike any other.
Made-to-Measure for Men, Women & Children
An alternative to bespoke or semi-bespoke, offering impressive fit and customisation. Made-to-measure designs can be ready in just 10 days with our super express service.
Savile Row Custom Shirts for Men, Women & Children
Whether you prefer crisp business shirts or something more relaxed, our semi-bespoke shirts are crafted to your exact proportions. We make individual patterns to create the perfect collar or cuffs, while monogramming (including family crests, business logos etc) add a personal touch.
Bespoke Ties
Create your own bespoke tie via a selection of different patterns and cloths. Choose your own width and length as well as monogramming. For corporate orders (minimium quantity applies), you can design your own cloths, patterns, threads and pantones, as well as the size and personalsition.
Custom Made Shoes
Choose your style, leather, stitching and sole to create footwear that stands apart. Different size lasts are available.
Limited/Capsule Ready-to-Wear Collection
Curated by Maximilian, our ready-to-wear range includes:
· Dinner suits
· Dinner jackets
· Dinner trousers
· Three-piece suits
· Accessories
Designed for individuals who appreciate superior quality and timeless style.
A New Chapter: Our Fragrance Collection
During your visit, you’ll also discover our newly launched fragrance range. A series of exquisite extrait de parfums inspired by the elegance of Savile Row and the textures of the finest tailoring fabrics.
Long-lasting and beautifully balanced, these scents elevate your wardrobe with an air of British craftsmanship. Expect woody aromatics, rich musks and notes that feel indulgent without overpowering. The perfect finishing touch to your new bespoke creation.
The Bespoke Custom Made Experience: From First Conversation to Final Fitting
If you’ve never visited a bespoke tailor before, you might wonder what actually happens during the process. Here’s your step-by-step guide to how our bespoke service works.
1. Introduction & Consultation
Your journey begins with a sit-down conversation. We’ll talk about:
· Your tastes
· Lifestyle
· Upcoming events or work needs
· Preferred materials or styles
This is your moment to tell us everything. With decades of experience, we’ll answer your questions and guide you toward the perfect design.
2. Designing Your Garment
Next, the creative fun begins.
You will:
· Browse thousands of fabrics
· Choose your cloth;
· Select lapel shapes, pockets, buttons, lining, monogramming, thread colour etc
· Refine the silhouette
Every choice is yours, and we’re there to ensure it all comes together seamlessly.
3. Measurements
Precise measurements are taken, along with notes on:
- Build
- Stance
- Posture
- Shoulder balance
- Personal nuances of movement
- Injuries
These details allow us to construct your individual master pattern.
4. Your First Fitting
You’ll return for a fitting where your garment begins to take shape. This is where magic meets craftsmanship. When you try it on, you’ll instantly feel the difference between standard tailoring and true bespoke work.
Our Savile Row tailors make precise adjustments to fine-tune the fit.
5. Final Fitting & Perfection Check
Once the garment returns from our tailors, you’ll come in for your final fitting. We check every detail, ensuring the piece is flawless and built to last.
Then comes the best moment: you take it home knowing it was crafted entirely for you.
A Store Built on Generations of Craftsmanship
Being a bespoke tailor in London that visitors love doesn’t happen overnight. Our roots go back to 1938, and we carry that tradition into every stitch we create today.
Customers from around the world seek us out for:
· Expert craftsmanship
· Personalised service
· High-quality fabrics
· A warm, friendly atmosphere
· Clothing that blends timeless style with modern life
Whether you’re dressing for same-sex weddings, business events, races or a capsule wardrobe refresh, we are here to ensure you look, and feel, your absolute best.
FAQs
Do I need an appointment?
Walk-ins are welcome, but appointments are strongly recommended. For fittings, appointments are required.
How long does the bespoke process take?
Typically, 7-8 weeks, depending on the garment and number of fittings required. Super express and express deliveries are available upon approval.
Can I buy ready-to-wear items in-store?
Yes. We offer a small selection of three-piece suits and dinner-wear.
Do you offer bespoke womenswear?
Absolutely. Tess specialises in men’s, women’s and children’s tailoring.
Where exactly are you located?
In the heart of Mayfair, just steps from Savile Row. Our address is: Savile House,14 Coach and Horses Yard, London, W1S 2EJ
What if I don’t know what I want yet?
That’s perfectly fine. Come in, have a chat, enjoy a coffee or something stronger, and we’ll guide you through everything; just don't leave it until the last minute.